The ActiveCampaign + PassKit integration allows you to connect customer engagement, list activity, and automation triggers to the delivery of digital wallet passes. Whether you’re sending a loyalty card, membership pass, or promotional coupon, this integration helps you automate the entire process from inside your email workflows or contact journeys.

Setting Up The Integration

To integrate ActiveCampaign with PassKit:

  1. Create and publish your pass project in PassKit (e.g., loyalty, membership, coupon, or ticket).
  2. In your PassKit dashboard, go to Settings > Developer Tools to access your API region, SDK host, and REST API prefix.
  3. Generate your API credentials for secure data access.
  4. In ActiveCampaign, decide when the pass should be issued — for example, when a contact is added to a list, a tag is applied, or an automation is triggered.
  5. Use Zapier, Make, or a custom webhook handler to connect ActiveCampaign to PassKit.
  6. Map contact data (e.g., name, email, tags, custom fields) to the fields in your PassKit pass template.
  7. Optionally, use PassKit webhooks to track pass activity and sync it back into ActiveCampaign — such as when a pass is installed, updated, or removed.

This setup lets you keep your contact records and mobile wallet passes connected automatically, with no manual steps required.

Common Use Cases

This integration helps you move beyond standard email campaigns and into mobile-first engagement:

  • Issue a loyalty card when a customer joins a specific list or completes a form
  • Send a membership pass after a contact makes a purchase or reaches a milestone
  • Trigger coupon delivery from a marketing automation (e.g., anniversary, re-engagement, referral)
  • Use tags to control who gets which pass design or tier
  • Track pass installs to identify high-engagement customers in ActiveCampaign

It brings personalization and automation together in a real-time, wallet-based experience.

Requirements

To use this integration, you’ll need:

  • A PassKit account with an active, published pass
  • An ActiveCampaign account with access to lists, tags, and automations
  • API credentials from PassKit Developer Tools
  • An automation platform like Zapier, Make, or a webhook setup
  • Matching field names between ActiveCampaign contacts and your PassKit pass

This allows for no-code or low-code integration depending on your team’s setup.

Support And Documentation

Helpful resources to get started:

SDK and API Configuration Settings

Subscribe to PassKit Webhooks

Using Long-Lived API Tokens

These tools allow you to issue, update, and revoke passes based on contact activity.

Frequently Asked Questions

Can I Include Pass Links In Emails Or Automations?

Absolutely. Once the pass is created, you can return the URL and insert it into email or SMS campaigns using personalization fields.

Can I Track Whether A Pass Was Installed?

Yes. PassKit webhooks allow you to capture events like pass installed, updated, or deleted which can be logged in ActiveCampaign.

Can I Revoke A Pass When A Contact Unsubscribes Or Cancels?

Yes. You can trigger pass deactivation based on contact status, unsubscribe action, or CRM deal changes.

Can I Use ActiveCampaign CRM With This Too?

Yes. You can base automations on pipeline stages or deal tags, and issue passes accordingly.