The Airtable + PassKit integration enables you to use your Airtable base as a central place for managing customer data, triggering the issuance of digital passes, and tracking their lifecycle. Whether you’re sending loyalty cards, event tickets, or membership passes, Airtable provides an easy interface for managing and automating the entire process.

Setting Up The Integration

To connect Airtable with PassKit:

  1. Create and publish your digital pass in PassKit (e.g. loyalty, coupon, or membership).
  2. Go to Settings > Developer Tools in your PassKit account to access your API region, SDK host, and API prefix.
  3. Generate your API credentials to securely authenticate requests.
  4. Set up a table in Airtable to collect customer data including fields like name, email, phone number, and any pass-specific info.
  5. Use Zapier, Make, or a custom webhook to trigger pass creation when a new Airtable record is added or updated.
  6. Map the Airtable fields to the pass fields in your PassKit template (e.g., person.displayName, person.emailAddress).
  7. Optionally, use PassKit webhooks to feed pass activity data (e.g., pass installed, updated, uninstalled) back into Airtable for status tracking.

This integration lets you manage passes without needing to leave your Airtable base.

Common Use Cases

Airtable is popular with teams that want a clean, collaborative interface for managing passes and automations.

  • Issue a pass when a new record is added to a “Customers” table
  • Send a loyalty or event pass when a record reaches a certain status (e.g., “Approved”)
  • Store pass URLs in an Airtable field for future reference or re-sending
  • Log when a pass is installed or uninstalled using webhook data
  • Use Airtable forms to allow customer sign-ups that trigger instant pass delivery

This approach is ideal for lightweight CRM use, event registration, internal tools, or custom loyalty programs.

Requirements

To use this integration, you’ll need:

  • A PassKit account with an active, published pass
  • An Airtable account with at least one base containing customer data
  • API credentials from the PassKit Developer Tools section
  • An automation platform like Zapier or Make to connect Airtable to PassKit
  • Matching field names between your Airtable records and PassKit pass fields

No custom development is required for most use cases but you can extend functionality with Airtable Scripting or custom backends if needed.

Support And Documentation

Helpful resources to guide your setup:

SDK and API Configuration Settings

Subscribe to PassKit Webhooks

Using Long-Lived API Tokens

Frequently Asked Questions

Can I Trigger Pass Issuance From A New Airtable Record?

Yes. Use Airtable’s trigger with Zapier or Make to send the record data to PassKit and issue a pass.

Can I Store Pass Links In Airtable?

Absolutely. You can write the pass URL back to a field in your table for internal use or later reference.

Can I Use Airtable Forms To Let People Sign Up For Passes?

Yes. Use Airtable’s native forms to collect info, then automate pass creation when the form is submitted.

Can I Track Pass Status In Airtable?

Yes. Use PassKit webhooks to send activity data (e.g., install or uninstall) into Airtable and update the relevant record.

Can I Manage Multiple Pass Types From Airtable?

Yes. You can use filters, views, or table separation to handle different pass templates per project.