The Annex Cloud + PassKit integration lets you deliver digital loyalty cards to your customers that can be saved to Apple Wallet or Google Wallet. As customers earn points, move through tiers, or unlock rewards in your Annex Cloud program, you can automatically send and update a wallet pass with their current details.

This is a great fit for mid-market and enterprise brands running omnichannel loyalty programs who want to give their customers a mobile-friendly way to stay connected.

Setting Up The Integration

To connect Annex Cloud with PassKit:

  1. In PassKit, create and publish a digital loyalty or membership card project.
  2. Go to Settings > Developer Tools in PassKit to find your API region, SDK host, and API prefix.
  3. Generate your API credentials to allow secure access to PassKit’s services.
  4. In Annex Cloud, use event-based triggers or custom workflows to initiate actions like member sign-up, tier upgrade, or points balance changes.
  5. Connect these events using Zapier, Make, or your own webhook handler to call the PassKit API.
  6. Map relevant customer fields—such as name, email, points, tier, or unique IDs—to the pass design.
  7. Optionally, use PassKit webhooks to monitor installations, usage, and updates for each pass.

Common Use Cases

How brands use Annex Cloud with PassKit:

  • Send a digital loyalty card when a customer enrolls in your program
  • Show real-time point balances and tier status on the wallet pass
  • Push special offers, early access alerts, or tier-specific perks
  • Automatically update the pass when the customer earns rewards or moves up a tier
  • Track usage to identify who’s engaging with their pass and who isn’t

Industries That Benefit Most

This integration is well-suited for:

  • Retail Chains – Keep loyalty visible across in-store and online purchases
  • Luxury & Fashion Brands – Deliver branded, mobile-friendly VIP cards
  • Airlines & Travel – Provide tiered loyalty status and perks through wallet passes
  • Health & Wellness Brands – Show membership levels, visit counts, or reward eligibility
  • CPG & DTC Brands – Keep digital loyalty at the center of customer engagement without needing a mobile app

If your brand is already using Annex Cloud to run a global or enterprise loyalty program, PassKit helps turn it into something your customers can carry with them at all times.

Requirements

To use this integration, you’ll need:

  • A PassKit account with a published loyalty or membership card
  • An active Annex Cloud account with access to loyalty program events
  • API credentials from PassKit Developer Tools
  • A connection method (Zapier, Make, or custom webhook server)
  • Mapped fields from Annex Cloud (e.g., name, tier, points, customer ID)

Most basic setups require no custom code. Developers can use PassKit’s API and webhook system to build more complex flows.

Support & Documentation

Helpful resources:

SDK and API Configuration Settings

Subscribe to PassKit Webhooks

Using Long-Lived API Tokens

These links will help you set up your connection and keep loyalty information current across platforms.

Frequently Asked Questions

Can I Send A Pass When A Customer Joins My Loyalty Program In Annex Cloud?

Yes. You can set up a trigger to create and send a digital pass as soon as someone enrolls.

Can The Pass Show A Customer’s Points, Tier, Or Rewards?

Yes. You can display real-time loyalty data pulled from Annex Cloud directly on the wallet pass.

What Happens When A Customer Earns More Points Or Changes Tiers?

You can update their pass automatically using PassKit’s API to reflect any changes in their status.

Can I Include The Pass Link In Annex Cloud Communications?

Yes. The pass link can be included in confirmation emails, point balance updates, or marketing messages.