With BigCommerce + PassKit, you can issue digital wallet passes like loyalty cards, coupons, or event tickets based on store activity. Passes can be sent after purchases, account signups, or tied to customer segments, giving your online store a mobile-ready extension into Apple Wallet and Google Wallet.

Setting Up The Integration

To connect BigCommerce with PassKit:

  1. Create and publish your pass in PassKit (e.g. loyalty card, coupon, or event access pass).
  2. In your PassKit dashboard, go to Settings > Developer Tools and generate your API credentials.
  3. In BigCommerce, identify where you want to trigger the pass, commonly:
    • After a successful order
    • When a new customer account is created
    • When a customer hits a loyalty milestone
  4. Use Zapier, Make, or a custom webhook setup to connect BigCommerce and PassKit:
    • Trigger: New order, new customer, or updated customer group
    • Action: Send customer data to PassKit to issue or update a pass
  5. Map fields like name, email, order number, or loyalty tier to your PassKit pass template.
  6. Send the pass link via order confirmation emails, marketing automations, or customer portals.

This setup gives your store a direct way to deliver value and engagement through digital wallets.

Common Use Cases

BigCommerce + PassKit is great for ecommerce loyalty programs and targeted offers.

  • Send a loyalty card after a first purchase
  • Deliver a digital coupon after checkout
  • Provide VIP members with tiered digital membership passes
  • Reward repeat buyers with upgraded pass designs
  • Update points or status on a pass when a purchase is made

It brings your customer retention efforts into the mobile wallet space.

Requirements

To use this integration, you’ll need:

  • A PassKit account with a published pass
  • A BigCommerce store
  • API credentials from PassKit Developer Tools
  • A workflow tool (Zapier, Make, or your own backend)
  • Matching fields between customer/order data and your PassKit pass

No coding needed for common workflows using Zapier or Make.

Support And Documentation

Helpful resources:

SDK and API Configuration Settings

Subscribe to PassKit Webhooks

Using Long-Lived API Tokens

Use these to manage setup and extend functionality.

Frequently Asked Questions

Can I Send A Pass After Checkout?

Yes. You can issue a pass when a new order is completed in BigCommerce.

Can I Customize Passes Based On Customer Type?

Yes. Use customer groups or tags in BigCommerce to issue different passes to different customer segments.

How Do I Deliver The Pass Link?

Include it in an email, account area, or order confirmation message.

Can I Track Usage Or Updates?

Yes. You can set up PassKit webhooks to track installs, redemptions, or updates tied to each pass.