By connecting Constant Contact with PassKit, you can automatically issue digital passes like coupons, loyalty cards, or event tickets when a contact subscribes, joins a list, or triggers an email workflow. This allows you to turn your marketing campaigns into real-world engagement through Apple and Google Wallet.

Setting Up The Integration

To connect Constant Contact with PassKit:

  1. Create and publish your digital pass in PassKit (e.g., membership, coupon, ticket, or loyalty card).
  2. In your PassKit account, go to Settings > Developer Tools to get your API region and generate API credentials.
  3. In Constant Contact, choose what should trigger a pass this could be:
    • A new contact joins your list
    • A tag is applied
    • A contact completes an automation sequence
  4. Use Zapier, Make, or a webhook to connect Constant Contact to PassKit:
    • Trigger: Activity in Constant Contact
    • Action: Send contact data to PassKit to issue a pass
  5. Map fields like name, email, campaign type, or tier to the correct fields in your PassKit pass template.
  6. Include the pass link in an email, a thank-you message, or a follow-up campaign.

This setup lets you issue digital passes without disrupting your existing email workflows.

Common Use Cases

Constant Contact + PassKit is perfect for marketing teams and small businesses focused on engagement and retention.

  • Send a digital coupon when someone subscribes to your newsletter
  • Deliver a loyalty card after a purchase follow-up campaign
  • Issue event tickets from a registration campaign
  • Send unique membership passes as part of onboarding emails
  • Update pass data (like tier or balance) when a contact engages or reaches a milestone

It gives your email marketing campaigns a tangible, mobile component.

Requirements

To use this integration, you’ll need:

  • A PassKit account with a published pass
  • A Constant Contact account
  • API credentials from PassKit Developer Tools
  • A connector like Zapier, Make, or a webhook system
  • Matching fields between Constant Contact and your pass template

No coding required for standard use cases using automation platforms.

Support And Documentation

Helpful resources:

SDK and API Configuration Settings

Subscribe to PassKit Webhooks

Using Long-Lived API Tokens

Use these to get started or expand your setup.

Frequently Asked Questions

Can I Issue A Pass When Someone Joins A List?

Yes. You can trigger pass creation when a new subscriber is added to a list.

Where Do Contacts Receive The Pass?

You can include the SmartPass link in an email or automation message.

Can I Issue Different Passes Based On Campaign Type?

Yes. You can use filters in Zapier or Make to issue different pass types depending on list, tag, or campaign.

Can I Update A Pass When A Contact Takes Action?

Yes. You can trigger pass updates when tags change, emails are clicked, or automations complete.