Ecwid is an ecommerce platform that enables businesses to sell products online, in-store, and through social channels. While it supports order tracking via Apple Wallet, it does not include built-in loyalty cards, membership passes, or Google Wallet support. Connecting Ecwid with PassKit allows you to go far beyond order notifications, offering customers branded wallet experiences that increase engagement and retention.

By linking Ecwid with PassKit, every store action can trigger a relevant pass whether it is loyalty, discount, event, or membership related. This makes passes a living part of the customer relationship rather than a one-time touchpoint.

How It Works

Once Ecwid and PassKit are connected, store events can trigger wallet pass creation or updates automatically. This allows you to use your existing ecommerce data to fuel real-world customer touchpoints.

Before we break down examples, remember that these passes can be fully branded and update themselves without re-issuing. Here are common uses:

  • Loyalty Cards – These can be sent when customers reach purchase thresholds, showing points, tier level, or perks. After each order, the pass can update automatically to encourage the next purchase.
  • Discount & Offer Passes – These are ideal for single-use or time-limited deals. Passes display the offer clearly and can include a QR or barcode for easy redemption online or in-store, helping improve conversion rates.
  • Event Tickets – Perfect for product launches, pop-ups, or in-store events. Passes can be scanned at entry and update if event details change, ensuring customers always have the latest information.
  • Membership Passes – These suit subscription or VIP customers. They can update instantly when benefits change, giving customers a reason to keep the pass handy.

By applying these scenarios, Ecwid store owners can make every interaction more tangible and memorable.

Setting Up The Integration

Connecting Ecwid to PassKit requires a few key steps. By completing these, you’ll ensure passes are delivered to the right customers at the right time.

  • Design Your Pass – Start by creating a loyalty, coupon, membership, or event pass in PassKit, then publish it so it is ready for use.
  • Generate API Credentials – Use PassKit Developer Tools to note your API region, SDK host, and API prefix, and generate secure API credentials for connection.
  • Define Your Triggers – Decide which Ecwid events such as purchases, discount code redemptions, or tagging, should issue or update a pass.
  • Connect Through Middleware – Tools like Zapier, Make, or custom webhooks will transfer Ecwid event data to PassKit.
  • Map Your Data – Align Ecwid customer details (name, email, order history) with fields in the pass template to personalize each pass.
  • Test & Launch – Run trial events to ensure passes issue and update correctly, then roll the setup out to customers.

Following this structure ensures the integration works well from day one.

Common Use Cases

Many Ecwid businesses can find a way to make wallet passes part of their strategy. These examples show the flexibility of the integration:

  • Loyalty Programs – Reward customers after their first purchase by sending a wallet pass that grows with each order, keeping them engaged long-term.
  • Exclusive Promotions – Give your best customers seasonal offers via wallet passes that expire automatically, creating urgency to redeem.
  • Subscription Management – Provide ongoing members with a wallet pass that updates as their plan changes, giving them easy proof of status.
  • Event Marketing – Issue passes for store events or sales days, and update them if the date or venue changes.
  • Reactivation Campaigns – Reach out to lapsed customers by changing their old pass into a “welcome back” offer.

By matching your use cases to your audience, you can make passes an active driver of revenue.

Industries That Benefit Most

This integration can be used in any Ecwid store, but it is especially valuable where repeat business and customer loyalty are core drivers. The industries that benefit most include:

  • Retail brands running loyalty programs
  • Food and beverage businesses offering repeat purchase incentives
  • Event-based sellers hosting pop-ups or launches
  • Subscription product companies
  • Local businesses with physical store locations

Businesses in these sectors can use wallet passes to stay visible in customers’ daily lives.

Requirements

To set up Ecwid with PassKit, you will need a few essentials:

  • A PassKit account with at least one published pass project
  • An Ecwid account with API or automation access
  • API credentials from PassKit Developer Tools
  • Middleware such as Zapier or Make for connecting events
  • A clear mapping plan for Ecwid customer and order data into passes

With these in place, the integration can be up and running quickly.

Support & Documentation

To help you connect Ecwid with PassKit effectively, you can refer to:

These resources walk you through building a reliable connection so passes always stay up to date.

Frequently Asked Questions

Will Passes Update Automatically When Orders Change In Ecwid?

Yes. When you connect Ecwid to PassKit using automation or API calls, the pass can be linked to specific order fields such as shipping status, payment confirmation, or product details. If an order is updated in Ecwid.

For example, if an item is refunded, upgraded, or has a change in delivery date, the pass will be updated with the new information in real time. This ensures customers always see the most current order status or benefits without you needing to manually reissue or edit their pass.

How Will Customers Redeem A Discount Code From Their Ecwid Wallet Pass?

The wallet pass can clearly display the discount code as text, and it can also include a barcode or QR code that is linked to the same offer. For online redemption, the customer simply enters the displayed code during checkout in your Ecwid store.

For in-person redemption, they present the pass at the counter, and staff can scan the barcode or QR code directly into the point-of-sale system. This ensures that the offer is easy to access and use whether the purchase is happening online or in-store.

Does The Ecwid Integration Work For Both Online And In-Person Orders?

Yes. The Ecwid integration with PassKit works seamlessly for both online and in-person orders because passes are issued based on order data recorded in Ecwid, regardless of where the purchase takes place.

For online orders, a customer purchasing through your Ecwid store could receive a wallet pass instantly after checkout.

This pass might contain:

– A discount code for their next online purchase
– A loyalty points balance that increases with every online transaction
– An event ticket with a QR code for a virtual or physical event they registered for

For in-person orders, if you use Ecwid’s point-of-sale or a connected POS system, a wallet pass could be issued at the time of sale. This could include:

– A membership card showing active status and expiry date after a store signup
– A coupon pass with a scannable code valid for their next visit
– A gift card pass containing stored value to be redeemed in-store or online

By using PassKit with Ecwid, businesses can unify their customer rewards, tickets, and offers so the experience feels consistent no matter how the customer chooses to buy.