By integrating GetResponse with PassKit, you can automatically issue digital wallet passes such as coupons, event tickets, or loyalty cards based on sign-up forms, list subscriptions, or workflow triggers. This gives your email and campaign efforts a direct mobile experience your customers can carry with them.

Setting Up The Integration

To connect GetResponse with PassKit:

  1. Create and publish your digital pass in PassKit (e.g., membership, coupon, loyalty, or event).
  2. In PassKit, go to Settings > Developer Tools to generate your API credentials and locate your API region.
  3. In GetResponse, choose an automation or form submission that should trigger pass creation. Common triggers include:
    • A contact joins a list
    • A form is submitted
    • A tag is added
  4. Use Zapier, Make, or a webhook to connect GetResponse with PassKit:
    • Trigger: Contact activity in GetResponse
    • Action: Create or update a pass in PassKit using mapped contact data
  5. Match fields such as name, email, campaign tag, or status to your PassKit pass template.
  6. Send the pass link in a follow-up email, autoresponder, or confirmation message within GetResponse.

This creates a seamless connection from sign-up or campaign interaction to pass delivery.

Common Use Cases

GetResponse + PassKit is ideal for marketing teams running campaigns, promotions, or membership programs.

  • Issue a coupon pass after someone subscribes to a mailing list
  • Send a membership or loyalty card when onboarding is completed
  • Deliver event tickets through email after registration
  • Send different passes based on campaign tags or audience segments
  • Trigger pass updates based on automation flows

This helps turn digital engagement into real-world rewards and experiences.

Requirements

To use this integration, you’ll need:

  • A PassKit account with a published pass
  • A GetResponse account
  • API credentials from PassKit Developer Tools
  • A connector like Zapier, Make, or webhook logic
  • Mapped fields between GetResponse data and your PassKit template

You can build this with no coding using automation platforms.

Support And Documentation

Helpful resources:

SDK and API Configuration Settings

Subscribe to PassKit Webhooks

Using Long-Lived API Tokens

These guides can support setup, troubleshooting, and scaling your workflow.

Frequently Asked Questions

Can I Send A Pass After A User Signs Up?

Yes. You can issue a pass when a contact joins a list or submits a form.

How Are Passes Delivered?

Pass links can be emailed automatically through GetResponse’s workflow or autoresponder tools.

Can I Issue Different Passes For Different Campaigns?

Yes. Use campaign tags or list names to trigger different pass templates.

Can I Track Who Received A Pass?

Yes. You can store the pass URL in a GetResponse custom field or log it externally.