HighLevel is a customer relationship management and marketing automation platform built for agencies and service businesses. It combines CRM, sales funnels, email/SMS campaigns, booking tools, and payment processing into a single platform.
By connecting HighLevel with PassKit, you can turn customer activity in HighLevel into instant, personalized passes for Apple Wallet and Google Wallet. This integration gives you the power to reward loyalty, confirm bookings, issue event tickets, or deliver promotions the moment key actions happen.
Whether you run a local business, manage multiple client accounts, or operate as an agency, this setup adds a visible, branded touchpoint directly to your customers’ smartphones.
Setting Up The Integration
Getting started is straightforward. Once you have a PassKit pass design ready, you will link HighLevel events or automations to PassKit so pass creation and updates happen automatically.
- Create and publish your pass project in PassKit. This could be a loyalty card, appointment confirmation, coupon, or event ticket.
- In PassKit, go to Settings → Developer Tools and note your API region, SDK host, and API prefix. Generate API credentials.
- In HighLevel, decide which activities will trigger a pass action such as:
- New appointment booked
- Purchase or invoice payment completed
- New lead reaches a certain stage in the pipeline
- Customer joins a loyalty or rewards program
- Use HighLevel’s webhooks or Zapier/Make integrations to send event data to a middleware endpoint that calls the PassKit API.
- Map HighLevel fields such as name, email, phone number, appointment date, or purchase total to your PassKit template fields.
- Optionally, subscribe to PassKit webhooks so updates and scans flow back to HighLevel for tracking.
Once connected, every key customer action in HighLevel can instantly trigger a relevant pass delivery or update in PassKit.
Common Use Cases
The integration opens up several high-value use cases. Each one keeps your brand visible while improving the customer experience.
- Loyalty Cards – Automatically issue wallet passes showing points, tiers, or rewards after qualifying purchases or actions.
- Appointment Confirmations – Send customers a pass with their booking details and a scannable code for check-in.
- Event Tickets – Deliver passes after event sign-ups that can be scanned on arrival and updated if details change.
- Promotional Offers – Trigger wallet coupons for customers who meet specific criteria such as referrals or spending thresholds.
- Renewal Reminders – Change the pass appearance or expiry date to prompt customers to renew memberships or services.
These scenarios make it easy to replace static PDFs and paper cards with dynamic passes that update themselves.
Industries That Benefit Most
Any business using HighLevel can benefit, but the integration is especially valuable for:
- Marketing agencies
- Local service providers
- Gyms and wellness centers
- Event organizers
- Hospitality and tourism businesses
- Education and training providers
These industries benefit because wallet passes keep branding visible, reduce no-shows, and encourage repeat engagement.
Requirements
Before you begin, make sure you have:
- A PassKit account with a published pass project
- A HighLevel account with access to webhooks or integrations
- API credentials from PassKit Developer Tools
- A middleware tool such as Zapier or Make for sending event data
- Field mappings between HighLevel contacts and your PassKit pass template
Support & Documentation
Helpful resources for setup and management:
Reviewing these resources before starting will ensure the integration process is efficient and avoids unnecessary issues later.
Frequently Asked Questions
How Quickly Will Passes Update After A HighLevel Action Is Completed?
Passes usually update within seconds once HighLevel triggers an event and your automation posts to PassKit.
Adopting webhooks or a reliable middleware queue keeps latency low, so customers see booking confirmations, loyalty balances, or status changes almost immediately.
For best results, use idempotent requests, retry logic, and store a HighLevel contact identifier on the pass so updates always target the correct record.
Can PassKit Issue Passes For Both Online And In-Person Transactions Tracked In HighLevel?
Yes. HighLevel can capture events from online funnels, checkout pages, and calendar bookings, as well as in-person sales reported through connected POS or invoicing.
Any of these events can trigger PassKit to create or update a pass. This lets you maintain one wallet pass per customer that reflects activity across channels, including purchases, attendance, and redemptions.
Can I Create Different Pass Designs For Different Customer Segments In HighLevel?
Yes. Use HighLevel tags, pipelines, or custom fields to define segments such as New, VIP, Lapsed, or Members. Map each segment to a distinct PassKit template so design, color, text, and benefits differ by audience.
When a customer’s tags or stage change in HighLevel, the same wallet pass can update instantly to the correct design without reissuing.
Will This Integration Help Increase Repeat Bookings Or Purchases?
Yes. HighLevel can issue a PassKit coupon, loyalty card, or membership pass after qualifying actions, placing a visible prompt in the customer’s wallet.
Because the pass persists on the phone and supports real time updates and reminders, customers are more likely to redeem offers, rebook appointments, and return sooner.
You can measure impact by logging pass installs and scans back to HighLevel and comparing repeat rate and time-to-return cohorts.
Do I Need A Developer To Connect HighLevel With PassKit?
Not for basic setups. Many teams use HighLevel webhooks with Zapier or Make to post create or update requests to PassKit without writing code.
If you need advanced logic such as signed barcode payloads, custom retry queues, or data enrichment from external systems, a developer can add a lightweight middleware service. Either way, keep a stable identifier from HighLevel on the pass to ensure reliable updates over time.
