Keap is a CRM and marketing automation platform for small businesses to manage clients and sales.

Keap helps businesses capture leads, manage contacts, automate communications, and track sales activities in one place. By integrating Keap with PassKit, you can turn CRM and automation triggers into real-world mobile wallet experiences.

With this connection, you can automatically create and deliver Apple Wallet or Google Wallet passes for memberships, loyalty programs, event tickets, or special offers based on customer actions in Keap. This makes it easy to deliver branded, dynamic passes that update automatically as customer information changes, reducing reliance on email or paper.

Setting Up The Integration

Start by creating your pass design in PassKit. This could be a loyalty card, membership card, event ticket, or coupon. Once the design is published, you can connect Keap events to PassKit so passes are issued and updated without manual work.

  • Create and publish your pass project in PassKit.
  • In PassKit → Settings → Developer Tools, note your API region, SDK host, and API prefix, then generate your API credentials.
  • In Keap, decide which actions should trigger pass creation or updates, such as:
    • New customer added to the CRM
    • Purchase completed or invoice paid
    • Event registration confirmed
    • Customer reaches a loyalty milestone
  • Use Zapier, Make, or Keap’s API to send event data to PassKit.
  • Map Keap fields such as name, email, customer ID, loyalty tier, or expiry date to your PassKit template fields.
  • Optionally subscribe to PassKit webhooks to send pass installation, update, or scan data back into Keap for reporting.

Once this is set up, passes will automatically reflect the latest customer details without reissuing them manually.

Common Use Cases

When Keap is connected to PassKit, every stage of the customer journey can trigger a meaningful, branded pass delivery.

  • Loyalty Cards – Send passes that show points, tier, or perks when customers reach milestones.
  • Membership Cards – Auto-issue passes with member details, expiry date, and scannable codes.
  • Event Tickets – Deliver wallet tickets after registration that update with any schedule changes.
  • Special Offers – Send time-limited passes for VIP customers or seasonal promotions.
  • Renewal Reminders – Change pass appearance or expiry date to encourage renewal or re-engagement.

By replacing PDFs, printed cards, or static emails with dynamic wallet passes, businesses using Keap can make every interaction more engaging while keeping their brand visible in the customer’s pocket.

Industries That Benefit Most

Any business using Keap can benefit from adding PassKit, but it is especially valuable for:

  • Retail and eCommerce businesses
  • Gyms, salons, and personal service providers
  • Event organizers
  • Membership-based clubs
  • Local service businesses
  • Hospitality and tourism operators

These industries benefit because wallet passes are instantly accessible, update automatically, and create a premium, branded experience for customers.

Requirements

Before you start, make sure you have:

  • A PassKit account with a published pass project
  • A Keap account with API or Zapier/Make access
  • API credentials from PassKit Developer Tools
  • A connection method such as Zapier, Make, or a custom webhook to link Keap events to PassKit actions
  • Clear mapping between Keap customer fields and your PassKit pass template fields

Support & Documentation

Helpful resources:

Frequently Asked Questions

Can I Create Different Passes For Different Customer Segments In Keap?

Yes. Keap’s segmentation tools such as tags, saved searches, and custom fields make it easy to organize customers into specific groups based on behavior, purchase history, location, or membership level.

Each segment can be linked to a unique PassKit template, so you could issue a different pass design for VIP customers, new sign-ups, seasonal promotions, or event attendees. This approach personalizes the customer experience and ensures that each group receives a pass with the correct branding, perks, and information.

Will Passes Update Automatically When Customer Data Changes In Keap?

Absolutely. Once your Keap account is connected to PassKit, any mapped field such as tier level, points balance, expiration date, or event details can be updated in real time. For example, if you change a member’s status from Standard to Premium in Keap, their digital pass in Apple Wallet or Google Wallet will instantly update with the new level, perks, or visual design.

This ensures every pass is accurate without requiring you to manually reissue it and keeps customers fully informed of their most current benefits.