The PassKit + Mailchimp integration allows you to automatically sync customer data and digital passes with your Mailchimp audience, making it easier to deliver personalized, timely email campaigns. Whether you’re issuing welcome offers, sending loyalty updates, or triggering re-engagement emails based on pass activity, this integration connects your mobile wallet experience directly with your marketing communications, no coding required.

You can set everything up directly inside the PassKit platform by enabling Mailchimp from the Settings > Integrations tab of your chosen pass type.

Setting Up The Integration

To get started, make sure you have an active PassKit account and a Mailchimp account.

Then, follow these steps:

  1. In PassKit, navigate to the Passes section and select the pass type you want to integrate (e.g. loyalty, membership, coupon, or ticket).
  2. Click on the Settings tab.
  3. Scroll down to the Integrations section and choose Mailchimp.
  4. Follow the on-screen prompts to connect your Mailchimp account securely via OAuth.
  5. Once connected, you’ll be able to configure how customer data is sent to your Mailchimp audience.
  6. Select your audience list and map fields such as name, email, and any custom fields you’d like to include.
  7. Choose whether you’d like to send data to Mailchimp when a customer is created, a pass is issued, or other events occur.
  8. Save your integration settings and test the connection to ensure everything is working properly.

Once enabled, PassKit will automatically send customer data to Mailchimp in real time, based on the rules you’ve set, allowing you to send more relevant emails without manual data entry.

Common Use Cases

This integration is designed to help you run smarter, more personalized marketing campaigns by keeping your customer data in sync between PassKit and Mailchimp.

Here are a few popular examples:

  • Automatically subscribe new customers to your Mailchimp audience when they’re issued a pass in PassKit.
  • Send a welcome email through Mailchimp when someone receives a digital coupon or membership card.
  • Tag or segment customers in Mailchimp based on pass type, tier level, or custom field values from PassKit.
  • Trigger an email sequence when a pass is about to expire, encouraging renewals or redemptions.
  • Use pass activity (like redemption or scanning) to trigger follow-up campaigns or rewards in Mailchimp.

These use cases help eliminate repetitive manual tasks while making your email marketing smarter and more connected to real-world interactions.

Requirements

To use the Mailchimp integration, you’ll need the following:

  • An active PassKit account
  • An active Mailchimp account
  • At least one pass template set up in your PassKit dashboard
  • A Mailchimp audience (list) to connect with
  • Basic customer fields configured in your pass setup (e.g. email, name)

No developer support is required. The entire integration is managed within the PassKit platform, using a simple and intuitive setup process.

Support And Documentation

If you need help setting up or managing your Mailchimp integration, you can refer to the Mailchimp Integration Guide available in the PassKit Help Center. The guide walks through step-by-step instructions, field mapping options, and troubleshooting tips.

Additional support is available for:

Connecting Mailchimp to PassKit Membership

Introduction to Distribution Methods

If you encounter any issues during setup, our support team is available through the Help Center and can help verify connections and troubleshoot sync behavior.

Frequently Asked Questions

Do I Need A Mailchimp Account To Use This Integration?

Yes. You’ll need a Mailchimp account with at least one active audience list in order to connect it with PassKit and sync customer data.

Where Do I Enable The Mailchimp Integration In PassKit?

You can enable Mailchimp by navigating to the Settings > Integrations tab of any pass type in your PassKit dashboard. From there, select Mailchimp and follow the connection steps.

Can I Automatically Add Customers To A Mailchimp Audience?

Yes. When this integration is enabled, customers created or updated in PassKit can be automatically added to your Mailchimp audience, with relevant fields mapped accordingly.

What Kind Of Data Gets Synced With Mailchimp?

You can sync standard fields like name and email address, as well as custom fields such as pass type, tier level, or customer ID depending on what you’ve set up in your pass template.

Can I Use This With Multiple Pass Types?

Yes. You can enable Mailchimp separately for each pass type (e.g., loyalty, membership, coupons), and configure different audience lists or sync rules per pass.