With MailerLite + PassKit, you can deliver personalized digital wallet passes such as coupons, loyalty cards, or event tickets via email. Each subscriber receives a unique link to their pass, which can be added to Apple Wallet or Google Wallet with a single tap.

Setting Up The Integration

To send PassKit passes using MailerLite:

  1. Create and publish your pass in PassKit (e.g., membership, coupon, or ticket).
  2. In PassKit, generate unique pass URLs using the Distribution tab or by exporting a CSV of enrolled members.
  3. In MailerLite, prepare your subscriber list and include a column for the pass URL.
  4. Import the updated list into MailerLite, making sure to match the pass URL to a custom field.
  5. In your MailerLite campaign or automation, insert the pass URL field using a personalization tag (e.g., {pass_url}).
  6. Send your campaign, each email will contain the subscriber’s unique pass link.

You can also embed the pass as a button or hyperlink using the same custom field.

Common Use Cases

MailerLite and PassKit work well together for businesses that use email to connect with customers.

  • Email a loyalty card to new subscribers
  • Send a digital coupon in a campaign
  • Deliver event tickets after registration
  • Include renewal or upgrade passes in automated flows
  • Trigger follow-up campaigns based on pass engagement (using PassKit webhooks)

This gives your email content more value and makes it easy for customers to act directly from their inbox.

Requirements

To use this integration, you’ll need:

  • A PassKit account with a published pass
  • A MailerLite account
  • A subscriber list that includes fields for pass data (e.g. name, email, pass URL)
  • A method to generate unique pass URLs via PassKit’s web app or API
  • Custom field setup in MailerLite to hold and insert the pass links

No development needed, just export, upload, and send.

Support And Documentation

Helpful links:

SDK and API Configuration Settings

Subscribe to PassKit Webhooks

Using Long-Lived API Tokens

Use these to prepare your pass links and email templates.

Frequently Asked Questions

Can I Send a Digital Pass via Email?

Yes. You can include a unique link to each customer’s pass in your MailerLite emails.

How Do I Get the Pass URL Into MailerLite?

Export a CSV from PassKit that includes pass URLs, then import it into MailerLite with a custom field.

Can I Personalize the Email With Customer Info?

Yes. Use MailerLite merge tags to add customer name, pass type, or tier level.

Will the Pass Work on Both iPhone and Android?

Yes. PassKit links are compatible with both Apple Wallet and Google Wallet.

Can I Use This in an Automated Email Sequence?

Absolutely. You can insert pass links into any email workflow in MailerLite.