The Notion + PassKit integration allows you to issue and manage digital wallet passes based on updates made in Notion. Whether you use it to store customer data, track signups, or manage form submissions, you can trigger loyalty cards, coupons, memberships, or tickets from Notion activity using automation tools.

Setting Up The Integration

To connect Notion to PassKit:

  1. In PassKit, create and publish your pass project (e.g. loyalty, membership, event ticket).
  2. Go to Settings > Developer Tools to get your API region, SDK host, and REST API prefix.
  3. Generate your API credentials for secure access.
  4. In Notion, set up a database that stores customer info (name, email, phone, tags, etc.) — this will serve as your trigger point.
  5. Use Zapier, Make, or another integration platform to connect Notion to PassKit.
  6. Create an automation that triggers when a new row is added or a property changes (e.g. status becomes “Approved” or “Paid”).
  7. Map the relevant Notion fields to your PassKit pass template and issue the pass using the API.
  8. Optionally, use PassKit webhooks to feed pass engagement data (installs, updates, uninstalls) back into Notion.

This turns Notion into a lightweight CRM or enrollment management tool for issuing digital passes.

Common Use Cases

Notion can be used to manually or automatically control pass issuance through structured records:

  • Issue a loyalty card when a new row is added to a customer table
  • Send a membership pass when the status column is marked “Active”
  • Issue digital coupons to users approved through a Notion form or internal checklist
  • Use Notion as a staging area for bulk pass issuance or manual reviews
  • Log pass installation activity by syncing webhook data back into a column

It’s a great option for teams already using Notion for workflows or customer management.

Requirements

To set this up, you’ll need:

  • A PassKit account with a published pass
  • A Notion account with database functionality enabled
  • API credentials from the PassKit Developer Tools
  • An automation platform like Zapier or Make (both support Notion triggers)
  • A structured Notion database with relevant fields (name, email, etc.)

No coding required unless you’re building a custom sync solution using Notion’s and PassKit’s APIs.

Support And Documentation

Helpful resources:

SDK and API Configuration Settings

Subscribe to PassKit Webhooks

Using Long-Lived API Tokens

Frequently Asked Questions

Can I Trigger A Pass When A New Record Is Added To Notion?

Yes. Use a Notion database and an automation tool to watch for new entries and send data to PassKit.

Can I Use Notion To Approve Pass Issuance Manually?

Yes. You can build a flow where pass issuance is only triggered when a column (e.g., “Approved”) is marked true.

Can I Customize What Data Is Sent From Notion To The Pass?

Absolutely. You can map Notion fields like name, email, ID, or custom tags to PassKit pass fields.

Can I See Who Installed Or Used Their Pass?

Yes. With PassKit webhooks, you can send status updates back into Notion and log them in the customer’s row.

Is Notion Suitable For Bulk Pass Management?

It can work for small-to-mid volume use cases. For larger-scale operations, consider syncing with Google Sheets or a CRM.