By connecting Segment with PassKit, you can automatically trigger the issuance of digital wallet passes such as loyalty cards, membership passes, event tickets, or coupons based on user behavior, traits, or events collected across your platforms.

Setting Up The Integration

To connect Segment with PassKit:

  1. Create and publish your digital pass in PassKit (e.g., coupon, loyalty, event ticket, or membership card).
  2. Go to Settings > Developer Tools in your PassKit dashboard to generate your API credentials and confirm your API region.
  3. In Segment, identify the user action or trait that should trigger pass creation. Common examples include:
    • A new user signup event
    • A purchase completion event
    • A user reaching a loyalty milestone
  4. Set up a destination in Segment:
    • Use webhooks or a server-side function to send event data to PassKit’s API.
    • Authenticate using your API credentials.
    • Map fields such as name, email, customer ID, or loyalty status to your PassKit template.
  5. After issuing the pass, you can send the SmartPass link back through email, SMS, or other messaging channels.

This setup allows you to automate personalized pass delivery based on customer behavior in real-time.

Common Use Cases

Segment + PassKit is especially powerful for marketing, loyalty programs, and product engagement teams.

  • Issue a loyalty card when a user makes their first purchase
  • Send a membership pass after a profile is completed
  • Deliver coupons based on product engagement behavior
  • Reward users with event tickets after reaching a usage threshold
  • Update or revoke passes based on customer lifecycle changes

It makes it easy to turn customer actions into real-world mobile interactions.

Requirements

To use this integration, you’ll need:

  • A PassKit account with a published pass
  • A Segment account
  • API credentials from PassKit Developer Tools
  • A webhook destination or server-side connection setup in Segment
  • Matching fields between Segment event data and PassKit pass fields

Basic API or webhook setup knowledge will help, but no extensive coding is needed.

Support And Documentation

Helpful resources:

SDK and API Configuration Settings

Subscribe to PassKit Webhooks

Using Long-Lived API Tokens

Use these links for detailed setup and troubleshooting.

Frequently Asked Questions

Can I Issue A Pass When A User Completes An Action?

Yes. You can trigger a pass creation whenever an event, trait, or purchase is tracked in Segment.

Where Is The Pass Delivered?

You can deliver the SmartPass link via email, SMS, or an in-app message through your connected tools.