SevenRooms is a hospitality platform used by restaurants, clubs, and hotel outlets for reservations, guest CRM, and automated marketing. It includes tools for guest profiles, campaigns, perks, and memberships that help operators drive repeat visits.

Connecting SevenRooms with PassKit turns those guest actions into wallet-native experiences. Reservation confirmations, waitlists, memberships, perks, and gift cards can become Apple Wallet or Google Wallet passes that update automatically when details change.

SevenRooms already supports modern payments and checkout, but it does not advertise native wallet passes for reservations or loyalty, which makes PassKit a complementary add.

Setting Up The Integration

You will connect SevenRooms events to PassKit so pass creation and updates happen automatically. The outline below shows the process from design to launch.

  • Create and publish your pass project in PassKit. Choose a reservation ticket, membership card, perk or coupon, or gift card layout and include fields such as guest name, party size, time, venue, benefits, and a scannable code.
    Publishing the project makes it available for your automation to reference.
  • Collect PassKit API details. In PassKit, open Settings and then Developer Tools to note your API region, SDK host, and API prefix, and generate credentials.
    These credentials allow secure create and update calls.
  • Decide which SevenRooms activities should trigger a pass action. Common triggers include reservation confirmed, reservation updated, reservation canceled, waitlist seated, membership created or renewed, perk issued, and gift card purchased.
    Clear triggers ensure guests receive the right pass at the right time.
  • Connect SevenRooms events to PassKit via middleware. Use Zapier, Make, or a lightweight webhook service to receive SevenRooms events and call the PassKit API.
    This connection turns operational events into wallet pass actions.
  • Map SevenRooms fields to your PassKit template. Typical mappings include guest name, contact details, reservation time, table or area, membership tier, perk terms, gift card token, and a booking reference for the barcode payload.
    Accurate mapping ensures the pass displays the correct details from the first issuance.

After these steps, passes will be issued and updated automatically based on SevenRooms data.

Common Use Cases

SevenRooms and PassKit work well together wherever confirmed times, eligibility, or stored value matter. The examples below show practical ways to use this integration.

  • Reservation Passes – Issue a wallet pass on confirmation that shows party size, time, venue, and a QR code for arrival. Guests present the pass at the door, and hosts scan the code to find the booking quickly.
  • Waitlist And Priority Entry – Send a pass when a guest joins a waitlist or qualifies for priority seating.
    Update the same pass when the table is ready so staff and guests are aligned.
  • Membership Cards For Clubs Or VIP Programs – Create a wallet card that shows tier, expiry, and benefits tied to SevenRooms membership data. When a member renews or upgrades, the pass updates without reissuing.
  • Perks And Offers – Deliver perks from SevenRooms as coupon-style passes with unique codes and clear terms.
    Passes can expire automatically and change state after redemption.
  • Gift Card Passes – Convert gift card purchases into stored-value wallet passes with a secure token and visible balance.
    Top ups and redemptions can update the balance on the same pass.

These patterns replace PDFs and scattered emails with passes guests keep and use on every visit. SevenRooms provides the guest journey, while PassKit provides the wallet credential that travels with the guest.

Industries That Benefit Most

Any venue using SevenRooms can benefit, but the integration is especially helpful where bookings and repeat visits drive revenue. Examples include the following groups.

  • Full-service restaurants and groups
  • Cocktail bars and nightlife venues
  • Hotel restaurants and lounges
  • Private member clubs
  • Tasting rooms and experiential pop-ups

These teams see value because passes simplify entry, make perks visible, and keep membership status easy to verify.

Requirements

Before you begin, confirm that you have the right accounts, access, and mapping plan. The items below ensure a reliable setup.

  • A PassKit account with at least one published pass project
  • A SevenRooms account with access to integrations or outbound events
  • PassKit API credentials from Developer Tools
  • Zapier, Make, or a small webhook service to call PassKit from SevenRooms events
  • A field-mapping plan from SevenRooms reservations, perks, memberships, and gift cards to your PassKit templates

With these pieces in place, most teams can launch a dependable integration quickly.

Support & Documentation

Helpful resources for setup and management:

Reviewing these resources before starting will help you connect SevenRooms events to PassKit in a predictable way and keep passes updated accurately over time.

Frequently Asked Questions

Can SevenRooms Reservations Issue Wallet Passes Through PassKit?

Yes. When a reservation is confirmed in SevenRooms, your automation can call PassKit to create a reservation pass with guest name, party size, date, time, venue, and a code linked to the booking reference.

If the reservation is edited or canceled, the same pass updates so hosts and guests always see the latest details.

Will Passes Update Automatically If A SevenRooms Booking Changes?

Yes. Configure your integration to listen for updates such as time change, party size change, table assignment, or cancellation.

Send a PassKit update to edit the same pass rather than issuing a new one. Guests will see the change inside Apple Wallet or Google Wallet without needing another link.

Can I Deliver SevenRooms Perks As Wallet Passes?

Yes. When a guest qualifies for a perk in SevenRooms, issue a coupon-style pass that shows the benefit, terms, and expiry. Use a unique code or barcode so redemption is trackable at the door or at the POS. When the perk is used or expires, update the pass to reflect status.

Do SevenRooms Memberships Work As Wallet Cards With PassKit?

Yes. Map SevenRooms membership tiers and expiry to a PassKit membership template. The card can change color or text when the tier changes or when renewal is due. Staff can scan the card to verify status without opening a dashboard.