The SimpleTexting + PassKit integration lets you send wallet passes like coupons, loyalty cards, or event tickets directly through SMS. You can deliver passes at just the right moment and use follow-up messages to keep them updated or remind users to use them.

This is a great fit for brands that rely on SMS marketing and want to add a mobile-friendly, branded experience that lives in the customer’s digital wallet.

Setting Up The Integration

To connect SimpleTexting with PassKit:

  1. In PassKit, create and publish your digital pass such as a coupon, loyalty card, or ticket.
  2. Go to Settings > Developer Tools in PassKit to find your API region, SDK host, and API prefix.
  3. Generate your API credentials to securely access PassKit’s services.
  4. In SimpleTexting, set up campaigns, autoresponders, or integrations that include user actions like “sign-up,” “keyword opt-in,” or “click.”
  5. Use tools like Zapier, Make, or your own webhook service to trigger the creation or update of a PassKit pass.
  6. Map contact fields like name, phone number, loyalty ID, or promo eligibility to your pass design.
  7. Include the pass link directly in your SMS messages for easy download and installation.

Common Use Cases

How brands use SimpleTexting with PassKit:

  • Send a digital coupon or offer via SMS when a customer texts a keyword
  • Deliver loyalty cards or punch passes after SMS sign-up
  • Push time-sensitive or location-based wallet updates through scheduled texts
  • Send reminders to use a pass before it expires
  • Automate post-redemption follow-up or tier upgrades with updated passes

Industries That Benefit Most

This integration is well-suited for:

  • Retail – Promote flash sales or rewards through digital coupons
  • Food & Beverage – Send loyalty cards, VIP offers, or limited-time deals
  • Events – Distribute and update mobile tickets or entry passes
  • Health & Wellness – Offer session passes or renewal reminders
  • Automotive & Services – Share promo cards, punch passes, or appointment incentives

If you’re already using SMS to engage customers, PassKit gives you a tangible way to extend those interactions into their digital wallet.

Requirements

To use this integration, you’ll need:

  • A PassKit account with a published wallet pass project
  • An active SimpleTexting account with access to campaigns or automations
  • API credentials from PassKit Developer Tools
  • A connection method (Zapier, Make, or custom webhook setup)
  • Mapped fields from SimpleTexting contacts (e.g., phone, name, loyalty ID)

No coding is required for basic setups. Developers can expand the workflow using the PassKit API and webhooks.

Support & Documentation

Helpful resources:

SDK and API Configuration Settings

Subscribe to PassKit Webhooks

Using Long-Lived API Tokens

These links guide you through setup and syncing between SimpleTexting and PassKit.

Frequently Asked Questions

Can I Include A Pass Link In SMS Campaigns?

Absolutely. You can insert the pass URL in any message or automation flow for easy one-tap access.

Can I Track Who Has Installed Or Used Their Wallet Pass?

Yes. PassKit’s webhook system lets you monitor pass installations, views, and updates over time.

Can I Use Contact Data From SimpleTexting To Personalize Each Pass?

Yes. You can map fields like name, phone number, or customer ID from your SimpleTexting list directly onto the wallet pass.