Terrific Live is a live shopping and shoppable video platform for ecommerce brands worldwide.

Terrific Live powers interactive streams, on-site shows, and shoppable videos that convert viewers into buyers. Connecting Terrific Live with PassKit turns those high-intent moments into wallet passes for Apple Wallet and Google Wallet. Viewers receive a branded ticket, coupon, or membership pass they can access instantly, and that same pass can update when schedules, perks, or eligibility change.

With this integration, you can issue, update, or revoke passes when Terrific Live events occur, such as RSVPs, purchases during a stream, or post-show follow-ups. This gives customers a persistent, scannable asset on their phones and gives your team reliable access control, redemption, and attribution.

Setting Up The Integration

You will link Terrific Live events to PassKit so pass creation and updates happen automatically. The steps below outline the process clearly and keep your data consistent.

  • Create and publish your pass project in PassKit. Choose a ticket, coupon, loyalty, or membership design and include fields like name, show title, start time, venue or URL, and a scannable code.
    Once published, the project is ready to receive data from Terrific Live.
  • Collect your PassKit API details. In PassKit, open Settings and then Developer Tools to note your API region, SDK host, and API prefix, and generate credentials.
    These credentials allow your automation to authenticate and perform create or update calls.
  • Choose your Terrific Live triggers. Typical triggers include show scheduled, RSVP confirmed, purchase completed during a stream, refund issued, and show updated or canceled.
    Clear triggers ensure viewers receive only relevant passes at the right time.
  • Connect through middleware. Use Zapier, Make, or a lightweight webhook endpoint to receive Terrific Live events and call the PassKit API.
    This connection turns streaming activity into pass actions without manual steps.
  • Map fields to your template. Link viewer name, email or phone, show ID, start time, location or access link, ticket type, and a booking or order reference for the barcode payload.
    Accurate mapping ensures the pass displays the correct details from the first issuance.

After these steps, passes will be issued and updated automatically based on Terrific Live activity.

Common Use Cases

Terrific Live and PassKit combine interactive commerce with persistent wallet experiences. The examples below show practical, high-impact patterns.

  • Wallet Tickets For Live Shows – Issue a ticket on RSVP or purchase so viewers have time, access details, and a QR code on their phones.
    Door staff or greeters can scan quickly for in-person shows, and online events can use the code to reveal a secure link.
  • Show-Only Coupons – Deliver limited-time wallet coupons during or immediately after a stream.
    The pass can expire shortly after the event and update to show status, which encourages fast redemption.
  • Creator or VIP Membership Passes – Provide a membership card that unlocks early access or exclusive drops.
    When a viewer upgrades, the pass can change color or text to reflect the new tier.
  • Post-Purchase Loyalty Cards – Convert shoppable video orders into a loyalty pass that accrues points or benefits.
    Each qualifying purchase updates the same pass so progress stays visible.
  • Pop-Up and Tour Events – Use one template for multiple shows on a tour and update the pass when venue or time changes.
    Attendees see current information without hunting through emails.

These scenarios turn ephemeral live moments into ongoing, branded touchpoints that drive return visits and measurable redemption.

Industries That Benefit Most

Any brand using Terrific Live can benefit, but the integration is especially effective where events and repeat engagement drive revenue.

  • Fashion and lifestyle brands
  • Beauty and personal care
  • Consumer electronics and accessories
  • Food and beverage, tastings, and launches
  • Sports, collectibles, and creator communities

These segments see value because passes reduce check-in friction, improve offer usage, and keep upcoming shows top of mind.

Requirements

A short checklist helps ensure you have what you need before you start building.

  • A PassKit account with at least one published pass project
  • Terrific Live events and access to outbound webhooks or API integrations
  • PassKit API credentials from Developer Tools
  • Zapier, Make, or a small webhook service to call PassKit
  • A field-mapping plan from Terrific Live viewer or order data to your PassKit template

With these items in place, most teams can launch a dependable integration quickly.

Support & Documentation

Helpful resources for setup and management:

Reviewing these resources before starting will ensure the integration process is efficient and avoids unnecessary issues later.

Frequently Asked Questions

Can Terrific Live Purchases Issue Loyalty Passes That Update After Each Order?

Yes. When a viewer completes a purchase during a Terrific Live stream, your automation can create a PassKit loyalty pass and store the customer ID on the pass. Each subsequent purchase event updates the same pass with new points, tier, or expiry.

Use the order ID as the barcode payload or token, keep the pass ID on the customer profile, and send only changed fields on each update so the pass stays accurate without reissuing.

Can I Segment Which Terrific Live Viewers Receive Loyalty Or Coupon Passes?

Yes. Use stream events and audience data to define eligibility, for example first time buyers, high spenders, poll participants, or subscribers.

Your automation checks those conditions before calling PassKit. Store the eligibility reason on the pass so future audits and customer service are straightforward.

Do I Need A Developer To Connect Terrific Live With PassKit?

Not for common workflows. You can use automation tools to watch Terrific Live events and call PassKit for create or update actions.

A developer is helpful for signed barcode payloads, rate limiting, custom eligibility logic, or connecting multiple payment systems. In all cases, keep a stable customer identifier and the pass ID so every change targets the correct pass.