The Voucherify + PassKit integration lets you convert your dynamic promotions like loyalty cards, coupons, or gift vouchers into wallet-ready passes. As customers earn points, receive unique promotions, or join referral campaigns, you can automatically create or update a mobile wallet pass to reflect their current incentives.

This is a strong fit for enterprise brands running composable, API-driven promotion programs that seek wallet-first customer engagement.

Setting Up The Integration

To connect Voucherify with PassKit:

  1. In PassKit, create and publish a loyalty, coupon, or gift card pass project.
  2. Go to Settings > Developer Tools in PassKit to find your API region, SDK host, and API prefix.
  3. Generate your API credentials for secure access to PassKit.
  4. In Voucherify, build campaigns for discounts, loyalty points, gift cards, or referrals.
  5. Use Voucherify webhooks or event distribution to trigger actions like coupon publication or points updates.
  6. Use Zapier, Make, Segment, or your own backend to call the PassKit API when Voucherify events occur.
  7. Map Voucherify fields such as customer ID, voucher code, points balance, tier, or reward metadata to your wallet pass design.
  8. Optionally, use PassKit webhooks to track installs, updates, and engagement per pass.

Common Use Cases

How brands use Voucherify with PassKit:

  • Deliver a mobile wallet coupon when a user qualifies for a Voucherify campaign
  • Issue loyalty cards reflecting current points balance and tier status
  • Send gift card codes via wallet when redeemed
  • Trigger special offers in the wallet based on referral milestones
  • Update passes automatically when points are earned or vouchers redeemed
  • Monitor pass engagement and redemption data via PassKit analytics

Industries That Benefit Most

This integration is ideal for:

  • Retail & Ecommerce – Provide wallet coupons and loyalty passes
  • CPG & DTC – Deliver dynamic voucher codes and rewards
  • Travel & Hospitality – Issue loyalty tiers and geofenced offers Voucherify
  • Mobility & On-Demand Services – Trigger rewards tied to usage or referrals
  • Food & Beverage – Offer SMS or app-promoted wallet coupons

If you’re already using Voucherify’s composable promotion engine, PassKit empowers you to deliver those experiences directly into your customers’ digital wallets.

Requirements

To use this integration, you’ll need:

  • A PassKit account with a published pass project
  • An active Voucherify account with campaigns and API access
  • API credentials from PassKit Developer Tools
  • A connection method (Voucherify webhooks, Zapier, Segment, custom backend)
  • Mapped fields (customer ID, voucher code, points, tier, metadata)

Basic setups require no coding automation tools will suffice. Developers can build advanced flows leveraging both platforms’ APIs and webhooks.

Support & Documentation

Helpful resources:

SDK and API Configuration Settings

Subscribe to PassKit Webhooks

Using Long-Lived API Tokens

These resources will help you connect Voucherify events to PassKit and sync pass content based on customer activity.

Frequently Asked Questions

Can I Trigger A Wallet Pass When A Voucher Is Published To A Customer?

Yes. Voucherify campaigns publish unique vouchers, and you can use webhooks to create or update a PassKit pass with that code.

Can The Wallet Pass Show Loyalty Points Or Tier Status From Voucherify?

Absolutely. You can surface loyalty card balance, tiers, and expiration data from Voucherify directly onto the pass.

Can I Update The Pass When Points Are Earned Or Coupons Are Redeemed?

Yes. Voucherify webhooks for point changes and redemptions can trigger pass updates via the PassKit API.

Can I Use Voucherify Metadata To Personalize Each Pass?

Yes, metadata in Voucherify (like campaign name, discount amount, or reward type) can be mapped onto the wallet pass design.